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The Circular Challenge 2020

March 01, 2012

The Circular Challenge 2020

Are you wondering what social media Circular Challenge is? Why do people have a circle on their profile picture?

We've launched the Circular Challenge on social media to raise awareness about linear fast-fashion and encourage a sustainable, circular fashion economy with habits that think forward: 

Investing in quality, sustainable washing & wearing, upcycling & refurbishing clothes and thinking ahead to disposal. 

With your help, the story can stop being linear and become about forever.

What do you need to do?

  1. Show your support for the circular economy by posting your circle. Can be as simple as a photo of your hands in a circle in front of you. But the more outrageous the better: you could post a video of you running around something, doing a cartwheel or an aerial video of a group of you making a circle
  2. Use our hashtag to post it #circularchallenge. Suggested post text: "I've done the #circularchallenge and I pledge to support a circular economy in the way I buy, use and dispose of things. I do this by a, b, c…”
  3. Once you’ve done it, put a circle over your social media profile pictures to signify that you’re IN and to spread the word.

So what are you waiting for? Go on, do the challenge and put a circle on profile pic now!

Some Circle Photo ideas will be put here soon..

Some Circle Video ideas will be put here soon..

What is the Circular Economy anyway?

What is the #circularchallenge?




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